Not as achingly perfect as the secluded world of the Ukiyo-e prints populated by Hokusai, nor perhaps as exquisite as the prints by Yoshitoshi, these Yokohama prints were produced for the mass market in Japan the moment treaties opened the country to the world. In viewing this body of work, it is very clear how these prints are the equivalent to a contemporary postcard, snapshoti or cover of a tabloid magazine.
The Ukiyo-e tradition developed in capital of Japanese Edo (modern day Tokyo). This rich tradition of woodcut has a highly stylized pictorial system of depiction, and like the Ukiyo-e, the Yokohama prints used a very specific formula. The system of production was divided into: publisher, artist, woodcarver, and printer; and they standardized the size of the woodblock and paper–printing images in sections, to speed the production in order to meet the rising demand for these prints.
The Yokohama show sets the scene for the opening of Japan to the West – the Tokugawa Shogunate remained in power until 1868 and negotiated the treaties, they were still in power during this time – the prints providing nearly a visual play-by-play, while the exhibition text explains the finer points of the politics of the day.
Japan was coerced into signing treaties with five nations: Russia, United States, France, England and the Netherlands in order to open up trade and landing rights for foreign ships. When the borders were reopened to westerners in 1859, the print publishers were ready to fill the demand for information about the newly arrived visitors. From 1859-1861 there were some 500 different print images designed by 31 artists, produced by 50 or more publishers in Yokohama. These prints were frequently made in sets of five in a nod to the five nations who signed treaties with Japan.
The two galleries at the PMA are filled with almost 100 examples of Yokohama prints which document this cultural encounter of people, geography, architecture, port activity and trade. The works in the exhibition are grouped by subject matter – portraits of westerners, commerce, maps and leisure/entertainment activities. Each print contains a codified system of marks, which I had never seen broken down and identified, as it was in the wall text at the PMA. In each image, in the top right is the title of the print, below this is the censor’s mark, and at the bottom is the publishers seal, finally the artist’s name appears on a mark on the left of the image. There were often other bits of text (vocabulary glossaries that provided transliterations of foreign words into Japanese and other commentary) in the images swirling about the picture like a tabloid magazine cover bustling with activity.


A few examples show gorgeously clumsy typography of western words, juxtaposed against the tight calligraphy of the Japanese text. In “The Great French Soullier Circus and Equestrian Acrobatic Show” of 1871 by Utagawa Yoshiharua, a wonderful poster advertising a circus with horses and acrobats, “Soullier” is awkwardly carved as the artist struggled to form the western letters.
Walking through the galleries, I realized that these prints were much like engravings in a natural history, or an anthropological book. For example, one of the woodcuts is a print about a Dutch couple, and includes a text that describes the Dutch as a people with white skin, red hair, high noses, and round eyes. It goes on to say they wear a great deal of clothing, are intelligent and superior to rest of world in surgery and finally they write horizontally and eat a wide range of fowl and meat.
Another print spoke about people of barbarian nations from 1861, and I realized that we (the westerners) were their barbarians. These truly resembled so many images of “savages” that I’d seen depicted in texts from the 18th and 19th centuries by western artists.
I found this show particularly interesting in the context of what is going on in Japan today in light of economic downturn, earthquakes, and political instability. The Japanese are reeling from a huge unemployment rate, which was recently 15.7%, very close to that of the United States.iv The employment system where men went to work for one company for life has disappeared, and in its wake seems to be a backlash against the foreigners perceived as taking their jobs. Martin Fackler’s article “New Dissent in Japan Is Loudly Anti-Foreign” describes a new type of ultranationalist group in Japan trying to win attention through protests. Just last December the Japanese group Zaitokukai (the equivalent to the US Teaparty) were picketing outside a Korean kindergarten wearing slogans saying “Expel barbarians.”v
More information
Picturing the West: Yokohama Prints 1859–1870sAugust 28, 2010 - November 14, 2010
Curator, Shelley R. Langdale • Associate Curator of Prints and Drawings
Berman and Stieglitz Galleries, Philadelphia Museum of Art
You can see the prints online, if you are not able to see them in person by visiting:
i Umetaro Azechi, Japanese Woodblock Prints Their Techniques and Appreciation (Tokyo: Toto Shuppan Co., Ltd. 1963)
ii http://www.japan-guide.com/e/e2128.html
iii http://www.japan-guide.com/e/e2128.html
iv New York Times, http://www.nytimes.com/info/japan/ Japan By Martin Fackler, Hiroko Tabuchi
v ibid
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