Fresh Pressed

A new enterprise and marketing concept just hit Los Feliz in L.A: a little screen-printing shop called Fresh Pressed that allows its customers to design and print their own Ts, totes, and whatevers. At a whopping $40 for your first item, the idea is still pretty charming, and, for the common doodler, quite alluring... but the potential for dangerously cheesy apparel authored by Hollywood Blvd. residents may dissuade you from fully endorsing the idea. That said, it's a great way to get people thinking about screen-printing, making art, and making it public.

Here's a video that'll give you a bit more sense of what the store is like: